In 2021, MIMO transforms itself as a tribute to mobility of today and tomorrow.
100 installations will set up the center of Milan from the 10th to 13th of June 2021, made up by equal platforms on which automotive sector's news will be displayed, along a 3 km path from corso Vittorio Emanuele to Piazza Duomo, passing through via Dante, via dei Mercanti, piazza Cordusio and piazza del CastelloSforzesco.
MIMO adapts its format to illustrate the automotive sector with an outdoor walk, along which over 60 manufacturer brandswill dialogue with passers-by through their works, and will allow them to appreciate symbols of maximum technological expression in terms of sustainability, safety and comfort, design and performance.
A virtual dialogue that respects distances, and it's possible thanks to the QR code technology, codes that will be placed on each platform and will allow interested in the installation to view the reserved page for each model, with technical data sheets, images, videos and links to contact the manufacturers. The technology will not only help those that will be present, but will bring MIMO's installations into the houses of all Italians thanks to images and videos uploaded to the website.
The access to the exhibition itinerary will be free and the usability will be in compliance with current regulations.
The exhibition path of MIMO will be narrated by the following Brands:
Aiways, Alfa Romeo, Aprilia, Aston Martin, AUDI, Automobili Lamborghini, Bentley, BMW, BMW Motorrad, Bugatti, Cadillac, Citroën, Corvette, Cupra, Dallara, DR, DS, Ducati, Enel X, EVO, Ferrari, Fiat, Foglizzo, Ford, Garage Italia, Harley Davidson, Helbiz, Hyundai, Honda, Jaguar, Jeep, Karma, Kawasaki, KIA, Lancia, Land Rover, LeasysGO!, Lexus, MAK Wheels, Maserati, Mazda, McLaren, MG, Militem, MINI, Mitsubishi, Mole Urbana, Moto Guzzi, MV Agusta, Opel, Pagani, Pambuffetti, Peugeot, Pirelli, Porsche, Renault, SEAT, SEAT MÓ, Seres, Škoda, Suzuki, Tazzari EV, Toyota, Volkswagen, Weltmeister and Zero Motorcycles.