Brand Exhibition - MIMO 2023

More than 50 exhibitors animated MIMO 2023. The brands: AEHRA, Apollo, Bentley, BYD, Cirelli, Dallara, De Tomaso, Dodge, Ferrari, Grassi, Hyundai, Indy Autonomous Challenge, Jannarelly, KTM, Lotus, Maserati, Mazda, McLaren, Mole Urbana, Nissan, Pambuffetti, Polestar, RAM, Suzuki, Suzuki Moto, Volkswagen, Volkswagen Commercial Vehicles, Verge Motorcycle, 777 Hypercar.

The car and motorcycle manufacturers were joined by the following partners: AK Informatica, AlVolante, Auto,, Carabinieri, Cambiocorsa, Class Editori, Chopard, Esercito, Fondazione Gino Macaluso, Frangivento, GT Talent, Hard Rock Cafè Milan, Hot Wheels , MAC Auto Gomme, L'Automobile, Car Care, LLCC Challenge, Marina Militare, MaFra, Marazzato historical vehicles, Motor1, Multicom, Officine Fratelli Frigerio, Onevo, Quattroruote, Rai, Scuderia del Portello, Scuderia Ferrari Club Lodi, Sparco, XPEL,

BYD, Cirelli, Dodge, Hyundai, Lotus, Mazda, Mole Urbana, Nissan, Polestar, RAM, Suzuki, Suzuki Moto, Volkswagen, Volkswagen Commercial Vehicles, Verge Motorcycle had the opportunity to study special formulas and dedicated offers for visitors who MIMO have decided to change and buy a car. After the road test, therefore, a further opportunity for car and motorcycle manufacturers to sell new products by offering the MIMO public a special treatment in terms of services and offers.


Test Drive on a 4 km circuit and Focus Electric and Hybrid Plug-In Cars

In the special 4km circuit that passes over the elevated roads of the High Speed Ring, the electric and plug-in hybrid vehicles of the car manufacturers were made available to the public for Plenitude (Eni) test drives: BYD Dolphin, BYD Seal, BYD Atto 3 and BYD HAN Sedan, Hyundai IONIQ 6, Hyundai IONIQ 5, Hyundai KONA Electric, Hyundai TUCSON Plug-In, Mazda MX-30, Mazda CX-60 Plug-in Hybrid, Mole Urbana, Nissan Ariya Evolve, Nissan Ariya MY22 Evolve, Polestar 2 BST edition 270, Suzuki Across Plug-in Hybrid 2.5 TOP 4WD, Volkswagen ID3, Volkswagen ID BUZZ PRO, Volkswagen ID4 GTX 4MOTION, Volkswagen ID5 GTX 5MOTION.

In the special Plenitude recharging area, on the straight stretch of the High Speed Loop, participants also had the opportunity to familiarize themselves with a simple and intuitive electric recharging experience. Finally, in the Plenitude boxes, the public was able to immerse themselves in a real journey through the electric mobility of the future via video games and virtual reality.

Test drive hybrid cars and other engines

Test drives at MIMO also include the most recent hybrid technologies and the most modern engines: Cirelli 4, Mazda CX-5 2023, Mazda CX-30 Mild Hybrid, Mazda3 Mild Hybrid, Nissan X-Trail Tekna e-POWER e-4ORCE, Nissan Qashqai Tekna+ E-POWER, Nissan JUKE MY22 HEV Tekna, Suzuki Jimny 1.5 Pro, Suzuki Swift Sport Hybrid 1.4, Suzuki S-Cross Hybrid 1.5 Starview 4WD Allgrip AT, Suzuki Swift Hybrid by Handytech, a particular car prepared for driving by paraplegic people. Plus, hot laps and performances by Dodge Challenger Hellcat Jailbreak and Ram TRX Avoc.

Test ride for motorcycle enthusiasts

For motorcycle enthusiasts, the test rides of the Suzuki V-Strom 800 DE and the electric Verge TS PRO were not to be missed.