Milano Monza Open-Air Motor Show will take place from the 10th to the 13th of June 2021 in collaboration with Lombardia Region, the cities of Milan and Monza and the support of ACI.
The exhibition will take place in Italy in the cities of Milan, Monza and in the Monza Autodrome and will present the news of the over 50 participating automobile and motorcycle manufacturers.
In 2021, MIMO will become the most important motor show in Europe thanks to the outdoor presentation of numerous absolute premieres in the splendid setting offered by Milan streets and squares, combined with its dynamic soul that will find space at Monza racetrack. With a democratic format, in which brands will exhibit their cars on equal stands, MIMO wants to give a restart signal for the world of fair and the automotive sector, with a free access and safe exhibition, in total respect of the current regulations.
It will be a 4-days event during which automobile and motorcycle manufacturers will present their models in a static exhibition in the streets of Milan city center: together with full-electric cars, hybrid cars, citycars and SUVs, visitors would be able to discover prototypes and queens of motorsport, in a 3 km walk from corso Vitttorio Emanuele to Piazza Duomo, through via Dante, via dei Mercanti, piazza Cordusio and piazza del Castello Sforzesco.
The Focus of Electric and Hybrid Cars will complete MIMO 2021: in piazza del Castello Sforzesco there will be an in-depth look on green mobility for the public interested, with the exhibition of automobile manufacturers' new proposals. The same models will be available for test drive to the visitors: they will be able to book it in Milan during the event or even inquire for a test in their own city through the Milano Monza Motor Show website.
Each car and motorbike exhibited in the open air will be connected to a QR code placed both on the platform and on the totem of reference. By scanning it, visitors can access the page reserved to that model which will contain the technical data sheets, images, videos and the link to inquire for more information, estimates or go directly to the configurator; it will be also possible to book the test drive.
All the passion for two and four wheels will play its role in the Monza Autodrome from the 11th to the 13th of June: brands will bring the most sporty and adrenaline-pumping models to the track, and collectors will experience the great thrill of parading on the Formula 1 circuit and on the suggestive elevations of the High Speed Ring.
The participation to these events is by invitation and closed to the public.