Milano Monza Open-Air Motor Show will take place from 10 to 13 June 2021 in collaboration with the cities of Milan and Monza, with the Lombardy Region and the support of ACI.
It will become the most important motor show in Europe in 2021, thanks to the presentation of numerous absolute premieres outdoors, in the splendid setting offered by the streets and squares of Milan, combined with its dynamic soul that will find space at the Monza racetrack . The motor show will be held in Italy in the cities of Milan, Monza and at the Autodrome and will present the novelties of the more than 50 car manufacturers present. With its democratic format, in which brands will exhibit their cars on all the same stands, MIMO wants to give a restart signal for the world of shows and the automotive sector, conquering the international scene and becoming the reference motor show in Europe.
The outdoor installations of over 50 automotive brands will be exhibited on the streets of Milan: in Piazza Duomo there will be novelties exhibited around the Cathedral. Will complete the event the Focus of Electric and Hybrid Cars in the square of the Castello Sforzesco, where the latest models with green engines will be found.
Each of the cars and motorbikes exhibited in the open will be connected to a QR code placed both on the platform and on the reference totem. By scanning it, you can access the page reserved for that model which will contain the technical data sheets, images and videos and the link to request more information, a quote or go directly to the configurator.
All the passion for two and four wheels will be staged at the Monza Autodrome from 11 to 13 June: the brands will bring the most sporty and adrenaline-pumping models to the track, and collectors will experience the great thrill of parading on the Formula 1 circuit and on the suggestive elevations of the High Speed Ring.