Different format, same emotion
In 2021, MIMO transforms and presents itself as a tribute to mobility of today and tomorrow. With more than 100 installations, it will set up the center of Milan from the 10th to 13th of June 2021, taking a snap-shot of the contemporary automotive industry status: a walk among the most advanced technologies of automotive and motorcycle sectors that from Piazza San Babila takes the passers-by up to the Castello Sforzesco, putting on platforms the personal interpretation that builders from all over the world make of them.
MIMO adapts its format to illustrate the automotive sector with an outdoor walk, along which over 60 manufacturer brands will dialogue with passers-by through their works, and will allow them to appreciate symbols of maximum technological expression in terms of sustainability, safety and comfort, design and performance.
A virtual dialogue that respects distances, and it's possible thanks to the QR code technology, codes that will be placed on each platform and will allow interested in the installation to view the reserved page for each model, with technical data sheets, images, videos and links to contact the manufacturers. The technology will not only help those that will be present, but will bring MIMO's installations into the houses of all Italians thanks to images and videos uploaded to the website.
Thanks to the partnership with Enel X, the latest models with green engines of brands participating to MIMO will be displayed at the Focus electric and hybrid cars in Piazza Castello, in front of the splendid setting of Castello Sforzesco (to register click here)
|In 2021, the brands participating will be: Aiways, Alfa Romeo, Aprilia, Aston Martin, AUDI, Automobili Lamborghini, Bentley, BMW, BMW Motorrad, Bugatti, Cadillac, Citroën, Corvette, Cupra, Dallara, DR, DS, Ducati, Enel X, EVO, Ferrari, Fiat, Foglizzo, Ford, Garage Italia, Harley Davidson, Helbiz, Hyundai, Honda, Jaguar, Jeep, Karma, Kawasaki, KIA, Lancia, Land Rover, LeasysGO!, Lexus, MAK Wheels, Maserati, Mazda, McLaren, MG, Militem, MINI, Mitsubishi, Mole Urbana, Moto Guzzi, MV Agusta, Opel, Pagani, Pambuffetti, Peugeot, Pirelli, Porsche, Renault, SEAT, SEAT MÓ, Seres, Škoda, Suzuki, Tazzari EV, Toyota, Volkswagen, Weltmeisterand Zero Motorcycles.|