The Car of the Year jurors will meet at the 2nd edition of MIMO.
On the press day on Thursday, 16 June, automotive journalists from 23 European countries, who annually award the prestigious Car of the Year, the prize for the best car launched on the market in Europe, will take part in an international meeting with representatives of the exhibiting brands.
The international COTY journalists will also be spectators at the Premiere Parade, a parade of previews and novelties on the red carpet in front of the Duomo, led by representatives of the exhibiting brands and testimonials. The Premiere Parade will become a video, a commercial sent to editorial offices throughout Europe, which will learn about the innovative format of the dynamic unveil of the previews proposed by the car and motorbike manufacturers taking part in the 2nd edition of MIMO.
The Premiere Parade in Piazza Duomo on Thursday 16 June will be a spectacular event open to the public who, in order to attend the parade, must be in possession of the MIMO Pass, the free, nominal pass that can already be downloaded from the website and which will guarantee its holder entry to all the areas of the Milano Monza Motor Show, including also the test drives next to Parco Sempione, open from 16 to 19 June, and the paddocks and pits of the Autodromo Nazionale di Monza.
Thanks to the collaboration with the Veneranda Fabbrica del Duomo, the MIMO Pass will also be the pass-partout to visit the Monumental Complex of the Duomo of Milan, taking advantage of special and favourable conditions, such as the extraordinary evening opening on Thursday 16 June 2022 until 10 pm.
In addition, all holders of the free nominal MIMO Pass will be guaranteed discounts for visits and priority entry to the Complesso Monumentale for the entire duration of the event, from June 16th to 19th.
￼The same website contains the agreements currently signed and will be systematically updated in the coming weeks, enriching the MIMO Pass with new offers for visitors and the public of the Milano Monza Motor Show.
For visitors who are passionate about culture in the round, including motor culture, the MIMO Pass will guarantee discounted admission to the main museums in Milan and Monza. In Milan: Leonardo3 Museum and Museo Teatrale alla Scala, as well as the Civic Museums such as Castello Sforzesco, Museo del Novecento, Acquario, GAM, Museo Archeologico, Museo di Storia Naturale. And in Monza: Villa Reale, Musei Civici ex Casa degli Umiliati, Museo e Tesoro del Duomo.
MIMO Pass, as well as being the passport to all areas of MIMO, wants to be a tourist tool, dedicated to visitors who will choose Milan and Monza for a family trip, after the end of the school year, and who want to visit the novelties of more than 50 car and motorbike manufacturers exhibited during MIMO.
Flixbus, the bus transport company, will guarantee a 10% discount for all trips booked on their official app. A useful and free tool that also offers discounts on accommodation, with agreements in place with top hotel chains such as Best Western Hotels & Resorts, B&B Hotels, Marriott Hotels, NH Hotel Group and Radisson Hotels.
And for leisure time, between a supersport and a test drive, MIMO Pass holders will be able to gain free entry to the swimming pools and spas run by Milanosport throughout the Milan area.