MIMO 2026 CLOSES A RECORD-BREAKING FIFTH EDITION: OVER 30,000 VISITORS, SOLD-OUT TEST DRIVES AND THREE DAYS OF AUTOMOTIVE PASSION

From 26 to 28 June, MIMO Milano Monza Motor Show once again turned the Autodromo Nazionale Monza into the meeting place for automotive enthusiasts from across Italy and abroad, concluding its fifth edition with record-breaking numbers and three unforgettable days of innovation, excitement and passion.

One of the highlights of MIMO 2026 was the outstanding success of the test drive programme, which was fully booked throughout the entire event. Tesla led the rankings with more than 1,000 test drives, followed by OMODA & JAECOO, Changan and Mercedes-Benz, each recording between 300 and 500 test drives over the three-day event.

The 2026 edition officially opened with the traditional ribbon-cutting ceremony, followed by the spectacular MIMO Parade on the Formula 1 circuit. Leading the parade was the World Premiere of the SGT 55, one of the event's major highlights alongside the debut of the CHANGAN DEEPAL S05 Ultra Hybrid.

Throughout the pit lane and paddock areas, visitors explored the latest innovations from Changan, Chery, ICAUR, Lepas, OMODA, JAECOO, Tesla, Mercedes-Benz by Merbag, RECARO Automotive, ARES Atelier, BRS Motorsport, Team MRNC12 Racing with Ferrari and 777 Collection, together with the interactive experiences offered by Plenitude On The Road, Hard Rock Cafe Milan, CYBEX, the Italian Army and the Italian Air Force.

The Supercar Paddock once again became the beating heart of the event. Every day, more than 200 supercars took part in the spectacular Supercar Parade, driving along the Formula 1 circuit and the legendary High-Speed Banking, creating one of the most iconic moments of the entire weekend.

The dynamic programme also featured the spectacular Drift Shows, which attracted thousands of spectators to the grandstands, and the Supercar Track Days, giving owners the unique opportunity to experience driving their own cars on the legendary Monza circuit.

For the first time, MIMO also hosted official motorsport competitions, with the GT3isti Challenge and the Lotus Speed Cup, further strengthening the event's identity as a festival that successfully combines automotive exhibitions, driving experiences and competitive racing.

Throughout the weekend, visitors also enjoyed the Electric Area by Plenitude, flight simulators by the Italian Air Force and the Italian Army, the CYBEX crash test simulator, the Hard Rock Cafe Milan food & beverage area with live DJ sets, and the MIMO Day Pass by Trenord, which offered a convenient and sustainable way to reach the Autodromo by public transport.

The fifth edition of MIMO Milano Monza Motor Show concluded by once again confirming the strength of a unique format that places visitors, automotive passion and hands-on experiences at its core, transforming the Autodromo Nazionale Monza into the ultimate destination for automotive enthusiasts and one of Europe's leading open-air motor shows.